Community Empowerment Program for Smes of Bandung City

Abstract

Small & Medium-Sized Enterprises (SMEs), SME are the most important pillar of the Indonesian economy as according to the Ministry of Cooperatives and SMEs, the number of SMEs is currently 64.2 million and their share of GDP is 61.07% or IDR 8,573.89 trillion. The contribution of SMEs to the Indonesian economy includes the ability to absorb 97% of the current total workforce and generate up to 60.4% of total investment. Even though it can boost the economy, unfortunately there are still problems that are often faced by SMEs business actors. The problems that are often experienced by SMEs include: lack of venture capital, lack of knowledge about how to develop a business, no product innovation, lack of understanding of digital marketing, bookkeeping that is still manual. The purpose of this research is to find out how the government's strategy is in implementing empowering SMEs carried out by the Bandung City KUKM Service, to accommodate and a few references to solving problems that exist in society, especially SMEs actors and the government. The method used in this study is the literature review method. Where the author collects several journals related to the discussion, namely the SME empowerment strategy carried out by the Bandung City KUKM Service. The results of the discussion show that the Office of Cooperatives and Small and Medium Enterprises (KUKM) continues to promote mentoring, training and development programs for micro, small and medium enterprises (SMEs). In addition, the KUKM office has prepared marketing services for SMEs products.