Pariwisata Budaya dan Ekonomi Kreatif: Memperkuat Identitas Lokal di Saung Angklung Udjo
Keywords:
Cultural Tourism, Creative Economy, Local IdentityAbstract
Cultural-based tourism holds a strategic position as it not only strengthens local identity but also stimulates the growth of the creative economy. Nevertheless, it is worth noting that excessive commercialization often creates a dilemma between preserving tradition and fulfilling economic demands, which calls for a more balanced management model. This study seeks to examine the development strategies of cultural tourism at Saung Angklung Udjo (SAU) and its contribution to the enhancement of the creative economy and local values. Drawing upon the theories of creative economy, social capital, and cultural identity, the research employed a descriptive qualitative approach through interviews, observations, and documentation. The findings reveal that SAU has successfully combined performing arts, product innovation, and the use of digital technology to strengthen its competitiveness. Interestingly, community participation emerged as the pivotal factor ensuring both sustainability and differentiation from other cultural destinations. Thus, this study offers empirical insights into the advancement of sustainable cultural tourism.
Pariwisata berbasis budaya menempati posisi strategis karena tidak hanya berfungsi memperkuat identitas lokal, tetapi juga mendorong tumbuhnya ekonomi kreatif. Namun demikian, komersialisasi yang berlebihan kerap memunculkan dilema antara upaya pelestarian tradisi dan tuntutan ekonomi, sehingga diperlukan model pengelolaan yang lebih seimbang. Penelitian ini bertujuan untuk menelaah strategi pengembangan pariwisata budaya di Saung Angklung Udjo (SAU) serta kontribusinya terhadap penguatan ekonomi kreatif dan nilai-nilai lokal. Berlandaskan teori ekonomi kreatif, modal sosial, dan identitas budaya, penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa SAU berhasil memadukan seni pertunjukan, inovasi produk, dan pemanfaatan teknologi digital untuk meningkatkan daya saing destinasi. Menariknya, partisipasi masyarakat terbukti menjadi faktor kunci bagi keberlanjutan serta diferensiasi SAU dibandingkan destinasi budaya lainnya. Dengan demikian, penelitian ini memberi kontribusi empiris bagi pengembangan pariwisata budaya yang berkelanjutan.
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