Analisis Sentimen Wajib Pajak Terhadap Sistem Coretax Melalui Komentar Instagram

Authors

  • Aryasa Zaim Muntazhar UIN Sunan Gunung Djati Bandung Author
  • Devany Auriel Zahra UIN Sunan Gunung Djati Bandung Author
  • Fera Nurjanah UIN Sunan Gunung Djati Bandung Author
  • Hilma Mutiara Winata UIN Sunan Gunung Djati Bandung Author

Keywords:

Analisis Sentimen, Coretax, Digitalisasi Perpajakan, IndoBERT, Media Sosial.

Abstract

Abstrak

Penelitian ini menganalisis sentiment wajib pajak terhadap penerapan Sistem Core Tax Administration System (Coretax) melalui pada unggahan Instagram resmi Direktorat Jenderal Pajak. Data diperoleh melalui teknik scraping dan menghasilkan 1.044 komentar yang kemudian dianalisis menggunakan text mining dan model IndoBERT untuk mengklasifikasi sentimen positif, negatif, mendominasi dengan proporsi 77,6%, diikuti sentimen positif sebesar 17,1% dan netral 5,3%. Sentimen negatif terutama berkaitan dengan kendala teknis seperti eror sistem, Temuan ini juga dikaitkan dengan perspektif Technology acceptance model (ATM) dan Theory of planned behavior (TPB), yang menunjukkan bahwa rendahnya persepsi kemudahan dan kegunaan sistem berpengaruh terhadap penerimaan publik. Penelitian ini memberikan gambaran empiris mengenai respon awal masyarakat terhadap digitalisasi administrasi perpajakan serta menjadikan masukan bagi DPJ untuk meningkatkan stabilitas sistem, kualitas layanan digital, dan strategi komunikasi publik.

Kata Kunci: Analisis Sentimen Coretax, IndoBERT, Media Sosial, Digitalisasi Perpajakan.

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Published

11-12-2025

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Vol. 4 No. 2 (2025): Panengen: Journal of Indigenous Knowledge

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How to Cite

Analisis Sentimen Wajib Pajak Terhadap Sistem Coretax Melalui Komentar Instagram. (2025). Panengen: Journal of Indigenous Knowledge, 4(2), 18-28. https://jurnal.panengeninsani.com/index.php/pjoik/article/view/117

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