Governansi Budaya dalam Pengembangan Pariwisata Berkelanjutan di Jawa Barat
Keywords:
Cultural Governance, Sustainable Tourism, Community EmpowermentAbstract
This study highlights the urgency of preserving local culture amid globalization and the commercialization of tourism. Saung Angklung Udjo (SAU) exemplifies cultural governance by integrating art, education, and creative economy into sustainable tourism development in West Java. Using a qualitative method and case study approach, this research analyzes collaborative practices among government, local communities, and cultural actors in maintaining Sundanese cultural sustainability. The findings reveal that artistic innovation, digital adaptation, and community empowerment are key factors in SAU’s success. Beyond economic benefits, its governance model strengthens local identity and social cohesion. This research contributes theoretically to the advancement of cultural governance and offers an inclusive, sustainable model for culture-based tourism policy.
Penelitian ini berangkat dari urgensi pelestarian budaya lokal di tengah arus globalisasi dan komersialisasi pariwisata. Saung Angklung Udjo (SAU) menjadi contoh nyata penerapan governansi budaya yang mengintegrasikan seni, pendidikan, dan ekonomi kreatif dalam pengembangan pariwisata berkelanjutan di Jawa Barat. Dengan menggunakan metode kualitatif dan pendekatan studi kasus, penelitian ini menganalisis praktik kolaboratif antaraktor pemerintah, komunitas lokal, dan pelaku seni dalam menjaga keberlanjutan budaya Sunda. Hasil penelitian menunjukkan bahwa inovasi kesenian, adaptasi teknologi digital, dan pemberdayaan masyarakat menjadi faktor kunci keberhasilan SAU. Selain menghasilkan nilai ekonomi, model tata kelola budaya di SAU juga memperkuat identitas lokal dan kohesi sosial. Penelitian ini memberikan kontribusi teoretis terhadap penguatan konsep cultural governance dan menawarkan model kebijakan pariwisata berbasis budaya yang inklusif dan berkelanjutan.
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